In fact, cleansing the face is an essential step in every man’s skincare routine and one that if left out, can leave blemishes and irritation. Not only does it remove sweat, debris and sunscreen from the skin, but it also cleans away pollution – a known skin ager. But knowing what type of cleanser to use is just as important.

Our research also revealed that one in three men use soap to cleanse their face as they like the squeaky-clean feel it leaves on the skin. But that squeakiness can actually be a sign that you’re using too harsh a cleanser which can actually dry out the skin - particularly if it’s used after shaving or you have a more sensitive skin type.

So what type of cleanser is best? You may be surprised to know that its gentler and simpler than you think. Foaming formulas, for example, can still leave that ultra-clean feeling on the skin if they’re also combined with very hydrating ingredients such as ceramides, hyaluronic acid and glycerin as they help to maintain the skin’s protective barrier and moisture levels. Soap on the other hand is very effective at cleaning the skin, but it can also strip the skin of the oils that keep it soft and supple.

For extra ease, try a family-sized cleanser such as CeraVe’s Foaming Cleanser for normal to oily skin. It can be used on the face and body (ideal if you like your shower routine to be as simple as possible), to deeply cleanse the skin and remove oil, dirt and skincare without disrupting the protective skin barrier.

Foaming Cleanser Men’s Skincare

Don’t forget to follow your shower each morning with a moisturiser and broad-spectrum facial sunscreen to protect your skin from premature ageing and UV damage. Why not try a dual-action product such as CeraVe’s AM Facial Moisturising Lotion that hydrates the skin while providing broad-spectrum SPF25 protection? You’ll be out of the shower and ready for the day in no time at all.