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Introducing CeraVe: Our brand story

Moisturising & cleansing skincare kit

In just 14 years, CeraVe has gone from a fledgling US skincare brand offering three core products to a global cult favourite. Our dermatologist-backed and multi-award-winning range is also now available in over 35 countries. Here’s the story of where we came from and why…

Where it all started?

Cerave foaming cleanser for normal to oily skin

Back in 2005 we brought together a group of expert dermatologists in ingredient formulation design and asked them what they would want included in a skincare brand. The answer was ceramides. These are lipids that are found naturally in the skin and make up 50% of the skin’s barrier. When ceramide levels are low, it weakens your skin’s natural barrier, allowing moisture to escape from your skin. Ceramide-rich products, which apply it to the skin, help to replenish existing ceramides and your skin to retain its moisture and stay hydrated for longer. Our team of expert dermatologists developed a line of skincare products enriched with a blend of three essential ceramides (ceramides 1, 3 and 6-II) along with fatty acids and other lipids, which also inspired the ‘Cera’ part of our name.

Cerave skincare range

What makes CeraVe formulas unique?

About CeraVe-4

The ‘Ve’ comes from our innovative MultiVesicular Emulsion Technology (MVE) delivery system. It enables our products to release moisturising ingredients over the course of 24 hours and keep your skin hydrated and soft throughout the day.

What does our range include?

With the discovery of our combination of ceramides and MVE, we launched in 2006 in the US with three core CeraVe products; a moisturising cream, moisturising lotion and hydrating cleanser, and the rest is skincare history.

Cerave moisturising lotion and cream

We came to the UK in 2018 and now offer a full range of products including facial and body cleansers and facial and body moisturisers that are still developed with the expertise of dermatologists and focused on protecting your skin barrier and providing long-term hydration even with a single use.

Cerave moisturising cream & lotion

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