SKIN CONCERNS 101

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> Everyday Skin Care

Cleansing should be the first step in your skincare routine, used to remove makeup, impurities and debris from the pores. The type of cleanser you use is crucial to getting this step right, and over-stripping the skin with ingredients that are too harsh or drying can damage the skin’s protective barrier - and actually create skin concerns rather than solving them.

To help you find the right cleanser for you, we’ve created a simple guide that explains the four main skin types and the formulas that work best to care for your skin.

Hydrating
Best for: Normal to dry skin

Normal to dry skin types need a cleanser that is both hydrating and gentle, such as CeraVe’s Hydrating Cleanser. This soothing cleanser is specifically formulated for sensitive facial skin that is prone to irritation and even eczema. As with all CeraVe formulas, it contains three essential ceramides to help protect the natural skin barrier (responsible for blocking harmful irritants) and hyaluronic acid to attract and retain moisture on the skin. Use it every morning and evening and follow with your usual serum and moisturiser.

Smoothing
Best for: Rough and bumpy skin and Keratosis Piliaris

If you have rough bumpy skin on your face and body, you may need a cleanser that hydrates and exfoliates at the same time. CeraVe SA Smoothing Cleanser does this with a formula enriched with exfoliating salicylic acid, three essential ceramides and hydrating hyaluronic acid. When used each morning and evening, this cleanser gently removes oil, dirt and makeup from the skin and can also be used on skin suffereing from Keratosis Piliaris.

Cream to Foam
Best for: Dry skin

If you have a dry skin type, you need a cleanser that doesn’t strip or damange the skin. One of the latest innovations is CeraVe’s cream-to-foam cleanser that is formulated to effectively remove makeup, oils, and dirts but without leaving the face feeling tight. It does this with an efficacious formula that features an amino-acid surfactant to remove dirt and oil alongside a powerful combination of amino acids, hyaluronic acid and three essential ceramides that attract and retain water on the skin and protect the skin’s natural barrier.

Foaming
Best for: Combination and oily skin types

Combination skin types are more prone to discomfort and imperfections so require a cleanser that soaks up oil without drying the skin out. CeraVe’s Foaming Cleanser is recommended by dermatologists due to the way it gently cleanses sensitive skin with a refreshing foam action and calms the skin with the B3 vitamin, niacinamide. This foaming action negates the need for double cleansing which can actually damage the barrier function and cause redness, irritation and dryness.

Use our cleansers every morning and evening, and why not try CeraVe’s AM and PM Facial Moisturising Lotion to hydrate your skin all day long.